Privacy Policy
Effective Date: March 2026
Website: seotrainingtools.com
This Privacy Policy explains how SEOTrainingTools.com collects, uses, and protects your personal information when you use our SEO knowledge assessment and learning platform.
1. Who We Are
SEOTrainingTools.com is an SEO education and assessment platform for marketing professionals. References to "we", "us", or "our" in this policy refer to the operator of seotrainingtools.com.
If you have questions about this policy, you can contact us at: privacy@seotrainingtools.com
2. What Data We Collect
2.1 Data You Provide Voluntarily
We collect the following information only when you choose to provide it:
- Email address — collected when you opt in to receive your downloadable PDF report after completing the assessment. Providing your email is optional. You can view your on-screen results without submitting an email address.
2.2 Data Collected Automatically
When you use the platform, we automatically collect the following data for the purposes of assessment scoring, benchmarking, and platform improvement:
- Anonymous session ID — a randomly generated identifier assigned at the start of each quiz session. This is not linked to your identity.
- Quiz responses — your answers to assessment questions, used to calculate your score and generate your learning path.
- Overall score and domain scores — your performance data across SEO domains, stored anonymously.
- Proficiency level — the tier assigned based on your score (Beginner through Expert).
- Timestamp — the date and time of your quiz attempt.
- Completion status — whether a quiz session was started or completed, used to monitor platform performance.
- Report download flag — whether a PDF report was downloaded during your session.
- Email submitted flag — a boolean (yes/no) indicating whether an email address was provided, without storing the email in anonymous records.
2.3 Data We Do Not Collect
We do not collect:
- Names, physical addresses, or phone numbers
- Payment information
- Government identification
- Sensitive personal data as defined under GDPR or equivalent legislation
- Personally identifiable information beyond what is stated above
3. How We Use Your Data
3.1 Email Address
If you provide your email address, we use it solely for the following purposes:
- To deliver your personalised PDF SEO report
- To send the report as a download link if transactional email delivery is enabled
We will not add you to a marketing mailing list, newsletter, or any ongoing email programme without your explicit separate consent.
3.2 Anonymous Assessment Data
Anonymous quiz data (session ID, scores, domain scores, weak concepts, timestamp) is used for:
- Calculating your score and proficiency level
- Generating your personalised learning path
- Anonymous percentile benchmarking (e.g. "You scored higher than 63% of quiz takers")
- Improving question quality and platform calibration over time
- Internal analytics on platform usage (completion rates, common weak areas)
This data cannot be used to identify you and is not linked to your email address.
3.3 No Sale of Data
We do not sell, rent, or trade your personal data — including your email address — to any third party under any circumstances.
4. Email Communication & Opt-In
4.1 Report Delivery
By entering your email address on the results page and clicking "Send Me My Report", you consent to receiving a one-time transactional email containing or linking to your personalised SEO report PDF.
This is a transactional communication, not a marketing opt-in. It does not enrol you in any mailing list.
4.2 Marketing Communications
If, in the future, we offer a newsletter, email course, or other ongoing communication, we will present a separate, clearly labelled opt-in checkbox. Pre-ticking boxes or implied consent will not be used.
You will always be able to unsubscribe from any marketing communication via an unsubscribe link included in every email.
4.3 Email Retention
Your email address is retained only for as long as is necessary to:
- Deliver your requested report
- Comply with any legal obligations
If you request deletion of your email address from our records, we will remove it promptly. See Section 7 for how to make that request.
5. Data Retention
| Data Type | Retention Period | Notes |
|---|---|---|
| Email address | Until deletion requested, or 24 months from last activity | Used only for report delivery |
| Anonymous quiz attempt data | Indefinite (aggregated, anonymised) | No personal identifiers attached |
| Session IDs | 90 days from quiz completion | Automatically purged |
| Cached search results | 24 hours | Automatically cleared |
Anonymous aggregate data (e.g. score distributions, domain performance averages) may be retained indefinitely as it contains no personal information.
6. Cookies and Tracking
We may use session-level cookies or browser storage to maintain your quiz state during an active session (e.g. to prevent losing your progress if you accidentally navigate away). These are functional only and are not used for advertising or cross-site tracking.
We do not currently use third-party advertising trackers or retargeting pixels. If this changes, this policy will be updated and you will be notified via a prominent notice on the site.
7. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Access — request a copy of personal data we hold about you
- Correction — request correction of inaccurate data
- Deletion — request deletion of your email address or other personal data
- Objection — object to how we use your data
- Portability — request your data in a portable format
To exercise any of these rights, email us at privacy@seotrainingtools.com. We will respond within 30 days.
Note: Anonymous quiz data (no email, no name) cannot be retrieved or deleted because it is not linked to your identity in any way.
8. Third-Party Services
We use a limited number of third-party services to operate the platform:
| Service | Purpose | Data Shared |
|---|---|---|
| Airtable | Content management (questions, resources) | No personal user data |
| SerpApi | Live search for learning resources | No personal user data |
| PDF generation library | Generating downloadable reports | No personal user data |
| Email delivery service | Sending report to user | Email address only |
All third-party services are selected for their compliance with applicable data protection standards. We share only the minimum data necessary for each service to function.
9. Data Security
We take reasonable technical and organisational measures to protect your data, including:
- Encrypted data transmission (HTTPS)
- Secure handling of email addresses
- Separation of personally identifiable data from anonymous assessment data
No method of transmission over the internet is 100% secure. While we take data security seriously, we cannot guarantee absolute security.
10. Children's Privacy
This platform is designed for marketing professionals and is not intended for use by individuals under the age of 16. We do not knowingly collect personal data from children. If you believe a child has submitted personal data through this platform, please contact us at privacy@seotrainingtools.com and we will delete it promptly.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The effective date at the top of this page will be updated accordingly. For material changes, we will display a notice on the site.
12. Contact
For any questions, concerns, or data rights requests relating to this Privacy Policy:
Email: privacy@seotrainingtools.com
Website: seotrainingtools.com