YouTube SEO Tips: 8 Simple Steps To Get Your Videos Listed Higher in Search
Every marketing professional should capitalize on YouTube's explosive growth. The video platform has billions of hours of video content and millions of viewers worldwide. This makes it the perfect environment for viewership, engagement, and conversion. It's an excellent tool for acquiring potential clients and increasing your marketing results since the platform is straightforward.
However, when creating videos for your content marketing campaign, it's essential to optimize them for your audience. Thankfully, there are many techniques you can use to optimize them. Below are the eight main aspects of video marketing you can employ to make your videos attract more views and leads.
8 Simple Steps To Get Your Videos Listed Higher On YouTube Search
1. Research for Keywords
YouTube's search engine crawls your videos and indexes them according to their title and content. An online video can make a significant difference between getting noticed or ignored depending on the right keywords. Thus, decide on the main keywords that relate to your videos' theme.
Enter these keywords into Google AdWords' Keyword Planner. This will give you an extensive list of keywords YouTube users type when they search online. Besides showing you how many searches per month they receive globally and in your target area, it also shows their potential income. Consider including longer phrases in your title instead of just one or two words.
2. Create a Custom Thumbnail Image
Make viewers more likely to watch your video. Create an attention-grabbing and appropriate thumbnail when creating a new video and uploading it to YouTube. Don't just take a screenshot of your video and use that as the thumbnail. For instance, you can use a photo of a concept that doesn't exist so the user knows what to expect from the video.
Make it unique and relevant. Don't forget to upload a high-quality image for your cover art. Use text overlays if you want. They can be very effective in drawing the viewer in at all times.
3. Choose a Category for Your Video
YouTube organizes videos into categories to make them easier for you to find. When uploading your video, please select at least one category that best describes it. Being familiar with the categories they operate in will increase your chances of attracting viewers. You can pick the default and the recommended categories as you decide the best to choose.
4. Make Wise Keyword Choices
Every aspect of digital marketing, including YouTube marketing, revolves around keywords. Getting your videos found, especially for competitive terms, can be challenging. So how do you pick keywords that are competitive but not super competitive? Find out what people are searching for in relation to your target market, products, and services.
Using the right keywords will help you reach more interested viewers and increase your chances of making sales. Ensure your title and description tags include your target keywords. Then, add a couple of hashtags - seven is the sweet spot - relevant to your topic. Ensure that YouTube users can easily find your videos when they type in a keyword when searching there.
5. Make Your YouTube Description as Appealing as Possible
The description meta-tag is one of the most important on-page elements for any YouTube video. Optimization of this tag can yield great benefits such as more views, better rankings in search engines, higher engagement, and more subscriber activity.
Your video's quality and relevance always determine its search rank. Here are three quick tips for doing that:
- Offer a good preview of what the video covers
- Use keywords in the description
- Embed links to your other videos or landing pages
6. Create Longer Videos
Investing in a longer duration video can be more worthwhile than dedicating time to shorter videos. YouTube prefers videos around 8-10 minutes in length. However, if you don't have that much time to invest, there are other benefits to creating shorter material. Customize the information in your videos and make sure they are relevant to each viewer.
If you want to choose a video's duration, consider its relevance first. The shorter the video, the more superficial it is. Instead of thinking about the length of your videos, focus on creating quality content because that is what will give value to your users and not its length.
7. Utilize Hashtags in Your YouTube Videos
Tags, sometimes incorrectly called keywords, are words or phrases associated with the content of a video in a YouTube video description. Hashtags help drive a video's visibility and are particularly helpful for videos with lots of search volume tags. Unlike metadata tags, which are invisible to viewers, tags are visible on your video and can help you connect with viewers interested in similar content like yours.
Tags also drive additional traffic to your channel and easily grow your audience. When applying tags to a video, use those that YouTube suggests. By selecting the two or three most relevant and useful additional tags, you make your video easy to find by similar users. Also, add branded tags and user names of any influencers who may have an interest in the product or service.
8. Add Captions and Subtitles
Adding an accurate transcript can increase the potential exposure for your video if the viewers ever re-share it. People who have difficulty hearing or understanding spoken language tend to use subtitles and closed captions, but language learners and deaf people also use them to access content in another language. Adding transcripts to a video gives search engines a coded message that it is valuable, resulting in a wider audience.
After reading this guide, you hopefully understand what it takes to optimize a video for YouTube and maximize your audience. Remember, most of the tactics outlined here will not take a great deal of effort, time, or money. So don't be afraid to add them to your video-sharing strategy. It just might help you stand out in the crowd. I hope all of the information here will help you get a leg up over some of the competition and improve your overall ranking on YouTube.